For most of history, a wedding happened on someone's land. A reception spilled out of a relative's farmhouse. A retreat took place at a friend's cabin. An anniversary got celebrated at the property of someone who knew the family and was glad to open the gates for the day. The venue wasn't a business. It was a place that belonged to a person, and that person agreed to host because they wanted to.

That world hasn't disappeared. A lot of gatherings still happen this way. But increasingly the arrangement runs through a layer of platform companies whose job is to insert themselves between the two parties, take a fee, and call the relationship a transaction.

For Members of the Club

The rest of this article is available to Fyreside Club members. Membership is how we keep this work independent.